Let's talk Formula One, let's talk

GRand Prix


A history in racing

Started out fifteen years ago as a host for the VIP guests of Jordan, Ferrari, Renault and Minardi,
GP Incentives has grown into a full-service hospitality partner for everyone wanting to visit a F1 event.

We offer unpretentious exclusivity, bespoke service for you to enjoy a hassle-free weekend. In addition to our 24/7 concierge service on location, we ensure the most suitable accommodation, customized transportation and dinners on surprising locations. We’ll make sure you’ll be talking about out VIP treatment many years after.

Our portfolio has expanded from F1 incentives to car-related travel and events, such as tours throughout Europe, launches of new car models and taking the driver’s seat in F1 cars or rally cars.


Official Partner Formula One Paddock Club

Authorized Reseller Red Bull Racing

Official Hospitality Partner Mille Miglia

Organization Europe’s most exclusive super car rally The Challenge

Founding Partner VIP Hospitality Formula One

International car launches for Aston Martin, Mercedes, Seat


  1. In the air, on the water and on the land:
    The Incentives Group has the means of taking you and your guests to the next step in unique events.

  2. We offer distinctive service and unique facilities for you to enjoy once in a lifetime experiences

  3. Enjoy a hassle-free event. We take care of everything from your flights and means of transportation to trips, tours and entertainment. Let us surprise you with our no-nonsense service and remarkable approach

  4. Everything we do is bespoke and tailored to your needs.

  5. Because of our network and years of experience we are able to take the next step in topend travel and events. We open doors you probably never knew existed.

The Incentives Group and its subsidiaries form a unique organization.
It’s our ambition to surprise and go where no-one has ever gone before. Working closely with partners in the industry we are able to supply you with high-end offerings and a-list facilities with a no-nonsense approach.
Just good isn’t good enough for us.

We go for great.

The Difference between men and boys is the size of their toys


GT Incentives takes the next step in driving events. Taking the biggest petrolheads to the best locations around the globe and behind the wheel of a variety of vehicles.

Dive deep into the world of racing with our clinics.
Drive a Formula 1 car, experience a Master Class with David Coulthard at the Red Bull Ring or discover Iceland with a 4x4.

Our clinics and events are a dream come true for car lovers and the ultimate way for you to create memories with your business partners, guests or friends.

We are a team of adventurers.
Of explorers.


Just add water. Having organized many luxury lifestyle events around the globe, intially combining yachts with car events, we have developed a unique view on yachting.

Working with superyacht owners and brokers around the globe we have developed a network and knowledge that satisfies first time-, as well as experienced yacht users. See the world in all it’s beauty from the comfort of a yacht, or simply enjoy a week of wonders.

Luxury is not only about comfort and extraordinary service, it’s about unique experiences too. Travel to the Northwest Passage, Antarctica, Norway and the Baltic Sea or enjoy a tour to the beautiful mediterranean on a custom-fit journey.

Ready for adventure?