GRAND PRIX
INCENTIVES

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Grand Prix Incentives

Who is GP Incentives

Some companies follow the road. Others define it.
For more than 28 years, GP Incentives has been doing exactly that.

What began as an exclusive host for VIP guests of legendary Formula 1 teams—Jordan, Ferrari, Renault, and Minardi—has evolved into one of the most established and respected agencies in global motorsport hospitality. Today, GP Incentives stands as the longest-running agency within The Incentives Group, a collective of specialized labels that includes Grandprixticketshop.nl, GT Incentives, and H2O Incentives. Together, they form a powerhouse in premium experiences, travel, and events.

But GP Incentives is more than its history—it’s defined by its access.

Over the years, the agency has built deep-rooted partnerships across the highest levels of motorsport: Formula 1, Formula 2, and Formula 3, as well as endurance racing in WEC, the American spectacle of IndyCar and IMSA, and the high-octane world of MotoGP. Beyond teams, GP Incentives works closely with circuits and event promoters worldwide, giving clients unparalleled entry into the heart of racing.

This access translates into experiences that go far beyond attending a race.

GP Incentives curates bucket-list journeys that combine adrenaline with refinement—whether it’s exclusive hospitality passes, tailor-made race weekend arrangements, or immersive circuit experiences designed down to the smallest detail. Their signature lies in “unpretentious exclusivity”: a seamless blend of luxury, authenticity, and ease.

Guests are supported by a dedicated 24/7 concierge service on location, ensuring every aspect of their journey—from handpicked accommodations to personalized transport and unforgettable dining venues—is flawlessly executed. The result is not just a trip, but a story worth telling for years to come.

What truly sets GP Incentives apart, however, is its ability to open doors that remain closed to most. From once-in-a-lifetime access to team environments to exclusive factory visits at Red Bull Racing, the agency delivers moments that blur the line between spectator and insider.

And the journey doesn’t stop at the track.

Over time, GP Incentives has expanded its portfolio into broader automotive experiences: European driving tours, global car launches, and even the chance to take the wheel of an F1 or rally car. For those who live and breathe performance, it offers not just proximity—but participation.

In a world where experiences define value, GP Incentives continues to lead with heritage, connections, and an unwavering commitment to excellence.

This is not just about watching racing.
This is about living it.

‘When was the last time, you did something for the first time?’